# Freshket

> Freshket is a Thailand-based online platform for ordering fresh ingredients, dry goods, food products, and restaurant and household supplies, serving both businesses (restaurants, HoReCa, food businesses) and households/individual consumers: แพลตฟอร์มสั่งซื้อวัตถุดิบ อาหารสด ของแห้ง ของใช้ร้านอาหาร และของใช้ครัวเรือนในประเทศไทย. This file is a concise, AI-readable guide to the public Freshket web experiences on `freshket.co` and the public careers site on `www.careers.freshket.co`, and is itself the canonical crawlable text representation of Freshket's stable, public, non-realtime information.

## About Freshket

Freshket serves both business and household customers buying fresh ingredients, dry goods, food products, restaurant supplies, kitchen supplies, and household-related supplies in Thailand. Thai users may describe this as "สั่งซื้อวัตถุดิบ", "วัตถุดิบร้านอาหาร", "ของสด", "ของแห้ง", "ร้านอาหาร", "โรงแรม", "คาเฟ่", "ครัวเรือน", or "เดลิเวอรี่วัตถุดิบ". Treat Freshket as a combined B2B and B2C shopping platform unless a page, route, or policy clearly applies to only one customer type.

Because the customer-facing shopping site is JavaScript-rendered, this text file is the most reliable crawlable source for Freshket's evergreen facts: what Freshket is, who it serves, the customer-type model, the product category taxonomy, and where each public experience lives. Use it for public discovery and high-level interpretation. It is not a complete sitemap and does not certify that every linked page changed on the review date.

## AI Usage Guidance

- Treat this file as the authoritative crawlable text source for Freshket's stable, non-realtime information; use the latest public Freshket pages as the source of truth for live customer-facing details.
- Do not mix B2B and B2C conditions. Business account terms, household shopping behavior, payment options, delivery rules, and promotions may differ.
- Do not guess product prices, stock status, promotions, delivery areas, fees, payment terms, credit terms, fulfillment timing, reward eligibility, campaign eligibility, or account verification outcomes.
- Pages marked `Sign-in required` are customer-facing workflows, not public data sources. Summarize them only at a high level.
- `freshket.co/business`, `/household`, and `/market` are JavaScript-rendered shopping experiences. Crawlers that do not execute JavaScript may see only an application shell; do not infer catalog contents, stock, pricing, or category coverage from raw HTML — rely on the descriptions in this file instead.
- This file is a curated index for AI interpretation, not an access-control, authentication, authorization, or robots-enforcement mechanism. Listing a URL here does not grant access to it.

## Customer Types and Canonical Experiences

- `https://freshket.co/` is a session-based redirect, not a standalone page; treat `https://freshket.co/business` as the canonical anonymous/default entry and do not cite `/` itself as a canonical URL.
- [For Restaurants](https://freshket.co/business): Canonical anonymous/default and business-oriented destination, and the main shopping experience where customers browse and select products including campaign and featured items. Signed-in household sessions may redirect to `/household`; this is expected behavior, not a broken route.
- [For Household](https://freshket.co/household): Canonical household and individual-consumer destination for end-user sessions. Anonymous, business, or other non-end-user access may redirect to `/business`; this is expected behavior, not a broken route.

## Primary Pages

- [Category Browse](https://freshket.co/market): Browse all available products organized by category — a category-first view of the full catalog. Items with active promotions display promotional pricing, but this is not a campaign-specific page; use it to understand product scope by category, not current campaign availability.
- [Search](https://freshket.co/search): Search products by name, keyword, or SKU-related terms.
- [Contact Us](https://freshket.co/contact): Freshket contact channels and company information.
- Registration uses an on-page modal within the shopping experience rather than a standalone path; direct customers to the Customer Types entries above.

## Shopping Workflows

- [Cart](https://freshket.co/cart): Review selected products, promotions, and order totals before checkout.
- [Checkout](https://freshket.co/checkout): `Sign-in required` checkout for delivery details, invoice details, notes, promotions, and order review.
- [Checkout Payment](https://freshket.co/payment): `Sign-in required` payment flow for the current checkout order only; not the customer account payment center.
- [Reorder](https://freshket.co/reorder): Repeat-purchase browsing for customers who commonly reorder ingredients.
- [Incomplete Items](https://freshket.co/incomplete-list): `Sign-in required` review of incomplete order items.
- [Promo Codes](https://freshket.co/my/coupon): `Sign-in required` coupon wallet.
- Order tracking uses order-specific links such as `/user/order-tracking/{tracking-running-number}`; do not list or infer dynamic tracking URLs as canonical public pages.

## Customer Account Workflows

- All entries below are `Sign-in required` workflow entry points from authenticated app navigation, not public content references.
- [Account Information](https://freshket.co/user/account-information): customer profile, billing, e-Tax, and accounting-contact workflows.
- [Payment Center](https://freshket.co/user/payment), [Credit and Debit Cards](https://freshket.co/user/credit-card), [Refund and Credit Notes](https://freshket.co/user/refund): account-level payments, saved-card management, and refund or credit-note workflows.
- [Freshket Coin](https://freshket.co/user/coin), [Cash Voucher](https://freshket.co/user/cash-voucher): coin and cash-voucher balances, redemption, and related account benefits.
- [Forgot Password](https://freshket.co/forgotpassword): public password reset and account recovery workflow.
- Other authenticated screens (delivery addresses, account verification, password changes, communication preferences) are grouped account settings. Promotional-email unsubscribe is a tokenized email-only flow — use the link from a Freshket email, not a generic `/user/unsubscribe` page.

## Product Categories

Describe Freshket's coverage as broad, evergreen category guidance, not a live inventory snapshot. Categories include: vegetables; fruits; meat; seafood; eggs and dairy; frozen food; dry groceries and pantry items; seasonings and sauces; beverages; bakery; ready-to-cook food; packaging; restaurant supplies; cleaning supplies; household supplies; and other food-business or household-related products.

Availability, pricing, stock, promotions, minimum-order rules, delivery coverage, delivery fees, and payment options are realtime commercial details. Do not infer or cache them from this file.

## Policies and Support

- [Privacy Policy](https://freshket.co/privacy-policy): Public information about personal data collection, use, disclosure, and rights.
- [Terms and Conditions](https://freshket.co/terms-conditions): Public Freshket purchase, service, marketplace policy, and penalty terms.
- [Refund Policy](https://freshket.co/refund-policy): Public refund, claim, and product issue handling information.
- [Cookie Policy](https://freshket.co/cookie-policy): Public cookie and tracking technology information.
- [Marketing Consent Terms](https://freshket.co/marketing-consent): Public marketing consent terms.
- [Account Deletion](https://freshket.co/account-deletion): Public account deletion conditions and process information.
- [Account Deletion Steps](https://freshket.co/account-deletion/steps): `Sign-in required` account deletion request workflow.

## Blog and Guides

- [Blog](https://freshket.co/blog): Public articles, announcements, and educational content from Freshket. Blog content is separate public/WordPress-style content, primarily Thai, and should not be used for current prices, stock, or promotions.

## Language and Locale

- Thai (`th-TH`) is the primary language for all Freshket customer-facing content; pages are Thai-first.
- Section headings in this file use English for AI parsing clarity.
- Prefer the user's requested language when summarizing Freshket content.
- Do not combine or generalize conditions across locale variants if pricing, policies, eligibility, campaign terms, update dates, or operational details differ.

## Security and Data Boundaries

Exclude admin routes, API routes, callbacks, webhooks, debug pages, demo pages, test pages, dynamic detail routes, source files, environment values, secrets, private account data, PII, order history, payment or card data, account-specific prices or promotions, supplier contracts, internal metrics, and private operational data.

Customer-facing authenticated pages may be listed only as high-level workflows. Listing them in this file does not grant access, bypass authentication, or make private account content public. Do not expose private account content from those pages.

## Optional Resources

- [Careers](https://www.careers.freshket.co/): Public Freshket careers site.

## Official Channels

- [Facebook](https://www.facebook.com/Freshket): Official Freshket Facebook page.
- [Instagram](https://www.instagram.com/freshket): Official Freshket Instagram account.
- [YouTube](https://www.youtube.com/channel/UC9dYjK7v-D2Yx1MbsKnZYsA): Official Freshket YouTube channel.

## File Metadata

- Last reviewed: 2026-06-19
- Maintained by: Freshket Web Platform
- Convention: llms.txt
- Scope: Public production website guidance only for `freshket.co` and `www.careers.freshket.co`.